HISTORY
Origin
ZABOV was created in 1946 based on the idea of making a new kind of egg liqueur, richer in its ingredients but with a lighter alcoholic strength (only 15°) and a more modern flavour (an egg liqueur flavoured not with marsala but with brandy).
It was registered as ZABOV from the union of the initial letters of the words “ZABaglione” and “OVo”, which in Italian mean ‘zabaglione’ and ‘egg’, respectively.
Its distinctive character
Together with its unique and original formula, it was in the early ‘50s the born of the ZABOV’s main distinguishing feature: the bottle.
In addition to an original shape – today as unique and recognisable as ever and covered by an international patent – the bottle was made of clear glass. This not only set it apart from all the other egg liqueurs at the time, which were sold in opaque enamelled bottles, but also allowed purchasers visually to appreciate ZABOV’s quality.
ZABOV Advertisings
The union of ZABOV and sport is a recurring theme in the company’s advertising operations. In fact since 1960 Distillerie Moccia has sponsored several years of the Giro d’Italia cycle race and the champions of one of the most popular sport events of the time become ZABOV endorsers, testifying to the liqueur’s huge popularity.
Furthermore, in the early 70s ZABOV started sponsoring one of Italy’s most popular song contests, “Il Cantagiro”, which would later turn into the legendary “Festivalbar”. This marked the start of a partnership that lasted almost 20 years, the famous combination “Festivalbar… ZABOV Moccia Trophy”.
The new entries
ZABOV became one of the most popular egg liqueurs in Italy; production capacity went from 1,000 to 1,000,000 litres per year. Then in 1980 the “ZABOV family” expanded to include two new specialities, CHOCOLATE ZABOV and COFFEE ZABOV, followed in 2004 by more versions, ZABOV CHUPITO and ZABOV BOMBARDINO.
Today these last two are enjoying great success since they are based on rum rather than brandY and have very catchy names, i.e. those of the on-trend Caribbean drinking style, chupito, and the legendary Italian Alpine drink, the Bombardino.
SITEMAP PRIVACY POLICY COOKIE POLICY
Distillerie Moccia Srl – Via Guglielmo Marconi, 21 – 44122 Ferrara (FE) – Tel. 0532 52611 – Fax 0532 52613
Cod. Fisc. P. IVA 00052220381 – Reg. Imprese 00052220381 – Cap. Soc. € 119.000
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