{"id":1029,"date":"2025-10-28T09:27:45","date_gmt":"2025-10-28T09:27:45","guid":{"rendered":"http:\/\/www.distilleriemoccia.it\/storia\/"},"modified":"2026-02-13T13:58:59","modified_gmt":"2026-02-13T13:58:59","slug":"history","status":"publish","type":"page","link":"https:\/\/www.distilleriemoccia.it\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n
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HISTORY<\/h1>\n<\/div>\n\n\n\n
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The beginnings<\/h3>\n\n\n\n

Given by a passion for novelty, in 1946 a young trader from Ferrara decided to set up \u201cDistillerie A.R.P.A. di Mauro Moccia S.a.s.\u201d<\/strong> Two years later, in 1948, the company\u2019s name was changed to \u201cDistillerie Moccia S.r.l.\u201d <\/p>\n\n\n\n

In a small building, and using typically artisan methods<\/strong>, the distillery produced a new, original-formula of egg liqueur which was registered under the ZABOV trademark.<\/p>\n\n\n\n

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The growth<\/h3>\n\n\n\n

ZABOV\u2019s original formula and the founder\u2019s remarkable business skills ensured that in just a few years sales rose vertiginously, making the company a market leader.<\/strong> <\/p>\n\n\n\n

The outstanding quality of ZABOV was soon well known from Bolzano to Roma, then further south until to the italian islands. By about 1956 Distillerie Moccia was known throughout Italy<\/strong> and it was ready to progress from being a small artisan workshop to become a modern and organised company.<\/p>\n\n\n\n

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The success<\/h3>\n\n\n\n

By the late \u201860s Distillerie Moccia had a product range of 70 different liqueurs. <\/p>\n\n\n\n

In addition to ZABOV, with a stable production of 1,000,000 litres per year, other very successful drinks were introduced to the market, such as Sambuca Greca or Amaretto Moccia.<\/strong> The company entered also into exclusive-distribution agreements with leading brands of Scotch whiskies, French cognacs and eastern-European spirits.<\/p>\n\n\n\n

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The fame<\/h3>\n\n\n\n

One factor in Distillerie Moccia\u2019s growth and success was its major investments in advertising. In the \u201860s the company\u2019s products sponsored for several years the most popular cycle race called \u201cGiro d\u2019Italia\u201d. Then in the early \u201870s a lucky hunch led Distillerie Moccia to sponsor one of Italy\u2019s most popular song contests, \u201cIl Cantagiro\u201d, which would later turn into the legendary \u201cFestivalbar\u201d. This marked the start of a partnership that lasted almost 20 years, the famous combination \u201cFestivalbar… ZABOV Moccia Trophy\u201d. <\/p>\n\n\n\n

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A change at the top<\/h3>\n\n\n\n

The year 1980 was one of important changes. Distillerie Moccia changed ownership, passing from the \u201cMoccia family\u201d to the \u201cOri family\u201d, which still owns the company. <\/p>\n\n\n\n

Boosted by the new management, corporate investment was further increased by implementing a new-generation IT system, machinery with a working capacity of 30,000 bottles per day<\/strong> and a new quality control structure involving the installation of state-of-the-art equipment to ensure absolute consistency in the quality of the distillery\u2019s products.<\/strong><\/p>\n\n\n\n

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Today<\/h3>\n\n\n\n

Distillerie Moccia\u2019s turnover today is 100 times more than at the time of its establishment and ZABOV, the company\u2019s top brand, became the leader of the Italian egg liqueur market<\/p>\n\n\n\n

Distillerie Moccia and the Ori family continue to invest in the business, now as thirty years ago, and to respect tradition<\/strong> by maintaining the company\u2019s Italian roots and the quality of its products. <\/p>\n\n\n\n

In fact in 2013 Distillerie Moccia acquired from the Campari Group PUNCH BARBIERI<\/strong>, a brand leader in the market, like ZABOV, and another icon of Italian tradition.<\/p>\n\n\n\n

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SITEMAP<\/a> PRIVACY POLICY<\/a> COOKIE POLICY<\/a><\/b><\/span> Distillerie Moccia Srl – Via Guglielmo Marconi, 21 – 44122 Ferrara (FE) – Tel. 0532 52611 – Fax 0532 52613 Cod. Fisc. P. IVA 00052220381 – Reg. Imprese 00052220381 – Cap. Soc. \u20ac 119.000 The Spirit of Italy<\/a>: Artisanal Liqueurs – Update your cookie preferences<\/a> – credits \"Pronesis<\/a> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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